What is SEO exactly
The goal of SEO is vital not to cheat or "game" the search engines. The goal of SEO is:
Make a large, seamless user experience.
Keep search engines about your intentions so they can recommend your website for relevant searches.
Your links, paid search and social media serves as the cherry, but on its website, information architecture, content management system, infrastructure and act like sugar and makes the cake. Without having your cake is bland, boring, and you throw it in the trash.
1.The structure of web links, connect to all the pages together.
Left automated robots allow search engines, called "crawlers" or "spiders" to reach the many billions to the network of interconnected documents.
Once the engines find these pages, deciphered the code from them and store selected pieces in massive databases, restore it later if needed for a search. To the monumental task of holding billions of pages that can be accessed in a fraction of a second to reach the search engine companies have built data centers worldwide.
These monstrous storage facilities hold thousands of machines processing large amounts of information very quickly. When a person performs a search on one of the major engines, they demand immediate results; even one or two second delay cause dissatisfaction, so the engines hard answers as quickly as possible.
2.How do the search engines determine the relevancy and popularity?
To a search engine, relevance means more than finding a page with the right words. In the early days of the web, search engines do not go much beyond this simplistic step, and the results were of limited value. Over the years, engineers intelligent best ways to apply the results of search engines party 'conceived. Today, hundreds of important factors, and we will discuss the most important of them in this guide.
Search engines usually assume that the more popular a site, page or document, the more valuable the information contained in it should be. This hypothesis has proved quite successful in terms of user satisfaction with the results.
Popularity and relevance are not determined manually. Instead, the engines use mathematical equations (algorithms) to separate the wheat from the chaff (relevance), and then to corn in order of quality (popularity).
How can I get some success Rolling In?
Or, "How Search Marketers succeed"
The complicated algorithms of the search engines can seem impenetrable. In fact, the engines themselves little information on how to achieve better results or gathering more traffic. This gives us about optimization and best practices described below:
SEO INFORMATION FROM GOOGLE WEBMASTER TOOL
Make pages primarily for users, not for search engines. Do not deceive your users or different from search engine that allows users to display, a practice commonly known as "cloaking" content.
Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
Create a useful information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate.
Use keywords to create URLs descriptive, human-friendly. Provide achieve a version of a URL to a document that 301s or rel = "canonical" to fight duplicate content.
Bing SEO Webmaster Guidelines BING INFORMATION
Microsoft Bing engineers advise get a better position in your search engine:
Provide a structure keyword rich URL is in place clean.
Make sure the content is not buried in rich medium (Flash Player, JavaScript, Ajax) and verify rich media not hide links from crawlers.
Create a keyword rich content and keywords on what users are looking for. Produce fresh content regularly.
Let the text you want to index not display images. For example, if you want to index your name or address of the company, make sure that does not appear in the company logo.
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